| If you are a restaurant owner or manager, what | | | | In an era in which more than 74 percent of |
| does Internet mean to you? | | | | Americans are online, in which most people would |
| Yes, you could set up Internet access in your | | | | rather type text messages and e-mails than pick |
| restaurant and check e-mails in your back office. | | | | up the phone, in which we can buy almost |
| But a better answer would be: you buy a wireless | | | | everything on the Internet, it truly is surprising |
| router, connect it to the cable or DSL modem, | | | | that most restaurants still are taking orders the |
| and post on your window "FREE Wireless Internet | | | | same way as 40 years ago - by telephone or |
| Access" to attract more customers. | | | | customer walk-in. |
| An even better answer: you are high tech savvy. | | | | Why's that? Simply because your customers are |
| You set up a cool computer network (POS, | | | | ready, but YOU didn't provide them a way to |
| security cameras, and so on) in your restaurant | | | | order online. |
| and connect it to the Internet, so you could | | | | Here, you may think there must be a reason why |
| remote access your systems at home and check | | | | most restaurants don't do online ordering. Maybe |
| what's going on at midnight. | | | | people are not used to ordering food online. |
| And an even better answer: You build a web site | | | | It sounds like a valid assumption but a WRONG |
| for your restaurant and put your business | | | | one. Again, your customers are ready. And the |
| information, menu, and some photos on it. Then, | | | | reality is: more and more restaurants, including all |
| when people call and ask where you are, you can | | | | the major pizza chains, are taking online orders |
| simply and proudly say: check our web site. | | | | right now. |
| All those answers can bring you something - | | | | And you may have heard from other restaurants |
| better environment, convenience, efficiency, | | | | something like: "Online ordering doesn't work," or |
| attraction to customers, and so on. But, are they | | | | "We tried but didn't get any orders." Then, does it |
| good enough? Is there anything that really can | | | | work? |
| help your business - your SALES? Bring you NEW | | | | The answer is a big YES, if you design and setup |
| ORDERS and NEW CUSTOMERS, not indirectly, | | | | your online ordering system CORRECTLY. A |
| but DIRECTLY? | | | | well-designed online ordering system is an |
| The answer is Online Ordering system. | | | | AUTOMATIC SALES MACHINE. |