| As the Internet becomes more and more a vital | | | | However, Comcast's promotional bundle has not |
| part of daily life, cable companies and others who | | | | been as successful a promotion yet as it might |
| provide Internet services are beginning to offer | | | | be. The main reason for this is that the bundle is |
| bundle packages, in which customers can pay a | | | | not being marketed properly. Comcast's |
| discounted price for Internet, cable television, and | | | | advertising department has done an excellent job |
| telephone service. One such service is Comcast | | | | of placing banners on the Internet for interested |
| Triple Play, which offers subscribers a bundle that | | | | potential customers to click on in order to |
| includes High Definition television, digital voice | | | | purchase the service. However, Comcast's |
| service, and high speed Internet service. | | | | marketing also includes a direct mailing program, |
| Comcast is smart to capitalize on the latest | | | | which is important for those customers who do |
| technology. High definition television is very | | | | not currently subscribe to Internet services. |
| popular, although not everybody can afford to | | | | The direct mailing does not explain how interested |
| purchase a high-def capable television set yet. | | | | customers can contact Comcast to inquire about |
| Now that cable television has switched over to | | | | the bundle package. This problem causes |
| digital signals, this new technology is sure to | | | | non-Internet savvy customers to give up on the |
| become even more common. | | | | bundle package before they begin. It is possible |
| Furthermore, many people are attracted to any | | | | that some of these customers might hear about |
| offer involving high speed Internet. This | | | | the package when talking with their cable |
| technology has been around less than ten years, | | | | representative on an unrelated matter, but a |
| yet it is inconceivable to most people nowadays | | | | sizable chunk of the market is probably being lost |
| to settle for a dial-up Internet connection. High | | | | due to this oversight. |
| speed Internet is far more convenient as it does | | | | Comcast has tried to compensate for this |
| not tie up the phone line, and viewing or creating | | | | problem by adding a new incentive to its package. |
| multimedia items such as videos or Internet | | | | Consumers who purchase the bundle will, for a |
| broadcasts is now commonplace. | | | | limited time, receive a free Dell notebook |
| These activities require a high speed connection. | | | | computer. This promotion will probably appeal to a |
| Finally, with a cheap wireless router people can | | | | wide range of people. Almost everyone likes |
| easily attach their laptops or video game systems | | | | getting free things, and computers are particularly |
| to the Internet as well. For all these reasons, | | | | expensive. However, this will not help Comcast if |
| people are likely to purchase any bundle that | | | | they do not clearly indicate how interested |
| includes high speed Internet service. | | | | customers may take advantage of the deal. |