| The SMB Reseller now has a golden opportunity | | | | operation or scalability by adding more APs and/or |
| to attract the business of SMBs (Small and | | | | adding the Wireless Express Mobility Controller as |
| Medium sized Businesses) to Wireless and VOiP | | | | their business grows. It will allow your customers |
| solutions. That opportunity exists in the wireless | | | | to attract and retain technologically perceptive |
| networking market, especially with the low cost | | | | employees and open the doors to enhanced |
| SMB solutions from Cisco. They offer broadband | | | | customer service and new ideas of revenue |
| wireless network solutions for any type of SMB | | | | generation. An added plus is the ease of setup |
| from a home based business, to a business with a | | | | and reliability of operation with the free |
| couple of hundred employees across the UK and | | | | downloadable Configuration Assistant. |
| the rest of Europe. | | | | For the SMB reseller whose customers are |
| This solution for the SMB reseller is the Cisco | | | | among the higher end of SMB business |
| Mobility Express Solution, a part of the Cisco | | | | requirements, Cisco offers the Aironet Wireless |
| Smart Business Communications System. Home | | | | Bridge. A wireless bridge allows you to connect |
| based businesses can benefit from ADSL routers | | | | two LANs together without the expense of direct |
| but the wireless internet solution should not be | | | | connections. Azlan have driven this concept into |
| ignored. | | | | the market. The Aironet Wireless Bridges come |
| Cisco is supported by Azlan, part of TechData, a | | | | with both the 802.11b/g standard transceiver as |
| leading distributor at the cutting edge of | | | | well as the faster 802.11a standard (and the |
| cost-effective distribution for market leaders. This | | | | newer 802.11n standard). To help you determine |
| support for Cisco from TechData's Azlan covers | | | | your customer's needs, here are the reasons for |
| the whole range of products from networking to | | | | a low cost Cisco Aironet Wireless Bridge. The |
| software for enterprises and SMBs across UK, | | | | SMB reseller should sell the Aironet router. |
| Europe and the Middle East. This has helped to | | | | 1) It is the perfect SMB connector solution for the |
| expose Cisco SMB products through Azlan's | | | | VoIP reseller and other mobile appliances. |
| marketing drive and value creating service to the | | | | 2) It provides low cost line of sight connections |
| SMB reseller. | | | | between buildings or within a large building (as |
| You may ask, "Why should a reseller buy the | | | | opposed to dedicated lines and fiber optics). |
| Mobility Express Solution for their customers | | | | 3) They provide you with the same ease of use |
| whether based in the UK or the rest of Europe?" | | | | and reliability that enterprise customers demand. |
| The number one reason is the cost effectiveness | | | | 4) They provide higher throughput than a T1 Line. |
| (as opposed to hard wired or fiber optic | | | | In fact, it is recommended that the SMB Reseller |
| technologies) of the wireless technology. Setting | | | | places this banner in their advertisements and on |
| up an Access Point (AP), which adheres to the | | | | the home page of their online shopping sites: |
| IEEE standard 802.11g protocol, provides you with | | | | "Save Money with Powerful Low Cost Cisco |
| a wireless LAN. The SMB Reseller can enable | | | | Aironet Wireless Bridges". |
| customer retention by securing the Cheapest | | | | What is the bottom line? SMB Resellers should |
| Wireless network solutions for SMBs. | | | | offer low cost wireless SMB solutions from Cisco |
| A wireless LAN easily allows you to connect your | | | | for their customers. |
| PCs, laptops, and other mobile appliances together. | | | | Other Cisco SMB products offering low cost |
| Thus, allowing you to effortlessly share printers | | | | solutions are: |
| and secure backup servers. Each AP is a radio | | | | - Unified Communications 500 Series now adds |
| transceiver. It transmits and receives packets of | | | | 32- and 48-user systems. The product addresses |
| information with a frequency of 2.54 GHz. The AP | | | | the unified communications needs of SMBs. |
| is also wired to a router (electronic switch) and | | | | - SMARTnet Service comprises the SBCS |
| or an Ethernet adapter (usually a DSL or cable | | | | award-winning technical support service program. |
| internet connection). | | | | SMBs gain access to various service agreements |
| Any Small Business reseller needs to be aware of | | | | and a vast technical resource library. The support |
| the following points in order to help their SMB | | | | includes 24-hour telephone, Web-based support, |
| customers across the UK and Europe to make an | | | | software assurance, application and OS system |
| informed decision on their IT business technology | | | | updates and upgrades. |
| investments. The Cisco Mobility Express Solution is | | | | - Catalyst(R) Express Ethernet Switches provides |
| not only cost effective; it also provides protection | | | | differing network requirements. There are four |
| for your customer's investment by providing | | | | new switches offering 24 10/100 access ports. |
| them with the ability to upgrade to newer | | | | This has Power over Ethernet (PoE), 4 10/100 |
| standards and software. | | | | access ports with PoE and 20 access ports 10 |
| The Wireless Express AP offers standalone | | | | 100 and 24 ports of Gigabit Ethernet. |