| Apparently government regulator the Advertising | | | | but place the caveat on this of a fair usage policy. |
| Standards Authority (ASA), has finally decided to | | | | The fair usage policy means that yes, you are |
| take a look at claims made by the United | | | | entitled to unlimited downloads. But should you |
| Kingdom's leading broadband providers. | | | | exceed what the company feels is a reasonable |
| Controversy over what constitutes "unlimited | | | | amount of use they will cut your download speed |
| usage" as well as broadband download speed | | | | to a point where you can no longer use all the |
| claims has risen to a point where regulators are | | | | broadband you want. |
| taking a stand. | | | | Some UK broadband providers will actually cut off |
| This is nothing less than excellent, as too many | | | | service if you use to much bandwidth. Obviously |
| UK customers sign up for service based on | | | | there is nothing "unlimited" about such plans if the |
| promises never fulfilled. How is one to find the | | | | provider will cut off the service. |
| best broadband deals if the true facts and figures | | | | The other point of interest to the ASA is the |
| remain submerged? | | | | promotion of download speeds. Most UK |
| Here are the factors that have prompted | | | | broadband companies claim speeds of from 12 to |
| government examination and intervention. The | | | | 20 MBps. Yet a simple broadband speed test |
| first is the claim by many broadband providers of | | | | always reveals that actual average speed |
| unlimited usage. | | | | received at your computer is around one fourth |
| Many UK broadband sellers promise unlimited use | | | | of this. |