Telarus Networks SEO Strategy - A Case Study

Telarus Networks, Inc. was founded in May 2002as a basis for their internet T1 service business.
in Huntington Beach, California based on SEO coreHow has this been accomplished?
skills. Its founders, Adam Edwards and PatrickBy envisioning a sales process divided into 1)
Oborn started as a home-based venture, focusedMarketing and 2) Follow-up/Consulting, Telarus
on internet T1 service. Leveraging Patrick’screated, now patented, “Geoquote”
SEO expertise, Telarus, has developed to becomesoftware that allowed this process to become
the Top Master Agency in the trade; selected byreality. Telarus created a system which began to
the Telecommunications Association in 2008 andproduce hundred of new T1 service internet
2009. We highlight in this article, Telarus Inc. as aprospective customers online each day through a
case study to make evident the effectiveness ofnetwork of agent-replicated and hand-crafted
core SEO skills in business achievement.web properties. Lead Generators, by using as bait,
I have worked first-hand with Telarus, whichthe world’s first and only real-time T1 quote
powers my own online telecommunicationstool, attract Internet "searchers" using Google,
services brokerage, since 2003 and had previouslyYahoo and Bing. Once the bait is taken, e.g., a real
known Patrick since 1999 through the Cognigentime estimate is delivered to an online
Networks Agency. Patrick, as Cognigen“shopper,” highly-trained
webmaster, had learned skills in developingtelecommunications sales agents receive the lead
replicated agent websites and mastered searchand contact prospects to consult with decision
engine optimization as a student of Cognigen’smaker to close the deal. Having seen the pricing,
best agent, Joe Kennedy.under-qualified prospects will remove themselves
Cognigen Networks was well known as afrom the system after learning that a T1 line is
long-distance carrier shopping system and Patrick$350 – $1000/month, a service price many
developed many websites able to be a magnetbusinesses and individuals can’t find the
for customers through his internet marketingmoney for to pay. This saves countless hours to
expertise. Patrick’s SEO skills were obviousboost productivity and allows T1 service sales
from his earlier Cognigen days. He shared muchagents to concentrate their time on customers
of his knowledge with Cognigen agents in trainingwho are actually ready to buy service.
sessions. Those that listened and followed hisAfter three years of operations in California,
advice literally began to dominate the searchTelarus moved to Draper, Utah in 2004. Once
engines for mostly residentialhere, many new employees were hired to help
telecommunications-related services such as callingtake care of the intricate technology that powers
cards, long distance, cellular plans, etc.GeoQuote and the agent back offices, as well as
As the demand for Cognigen’s core longagent sales support personnel that assist sales
distance products waned, Patrick made a decisionagents/brokers in their day to day sales actions.
to change his focus to commercialWith these new employees, Telarus has been able
telecommunications services, initially focusing onto develop agreements with many top Master
T1 and DS3. This is where the Telarus storyAgents, individual consultants, network integrators,
begins.and value-added resellers (VARs) into the
By leveraging what he already knew and his“family”. In 2006 Telarus agents turned in
residual earnings streams from Cognigen, Patrickover $1,600,000 in new carrier business. Internet
and Adam have expanded their business model tomarketing and core SEO skills remain central to
expand well beyond using just internet marketingthis highly successful telecommunications venture.