| Small businesses are by definitionsmaller | | | | Instant Messengers: |
| entrepreneurial ventures. However, collectively | | | | One can advertise with the IM providers. |
| they play an extremelyimportant part in every | | | | Forum Marketing: |
| country's economy as the major employment | | | | Posting on an online forum is usually free. |
| generator. Asthe very name suggests, a small | | | | When pursued regularly, this can become |
| business is one in which less capital isinvested and | | | | aneffective way to reach out to millions of people |
| also less number of people are required to fulfill all | | | | world wide. |
| employment. | | | | Ad Hosts: |
| Small business solutions are therefore ideal for | | | | There are various online service providers who |
| people who want to start abusiness on a small | | | | host ads on various sites for minimalrates. The |
| scale due to lack of capital or some other | | | | most popular of these are Google AdWords and |
| inconvenience. | | | | Yahoo! Search Marketing. Another venue for ad |
| Thus, small business solutions would include things | | | | hosting is traffic exchanges. |
| like some serviceprovided via the internet. | | | | Thus the access to the internet can be of a great |
| One of the major problems with smallbusiness | | | | help for small business solutions. There is a |
| solutions is promotion. Most small businesses | | | | common misconceptionthat high speed internet is |
| cannot afford theextremely costly | | | | very expensive and many people opt out of it |
| advertisements in the print and audio visual or | | | | forthis reason. High speed internet is more |
| electronicmedia that we encounter on daily basis. | | | | commonly referred to as the broadbandinternet |
| Therefore, the only cost effective wayto | | | | connection. The more usual dial-up connections are |
| advertise is through the internet. There are a | | | | cumbersome not onlybecause of their slow speed |
| thousand and one ways todevise unique, cheap | | | | and dependence on the phone lines but also |
| and effective advertising campaigns through the | | | | becauseof the crippling expenses involved. High |
| internet. | | | | speed internet can function withoutblocking up the |
| Listed below are a few effective and cost | | | | telephone line, is almost five times as fast as the |
| effective methods of online marketingand | | | | normaldial-up connection, and works out much |
| advertising that can be used by the small business | | | | cheaper. |
| solutions: | | | | This is because for a high speedinternet |
| Email Marketing: | | | | connection one pays a fixed monthly rate and this |
| When used effectively, emails can become a | | | | does not varyaccording to the number of hours |
| great way to promote yourproduct/store/service. | | | | one spends online. Thus, High speed |
| Blogs: | | | | internetconnections are ideally suited for small |
| Blogs are the latest "in thing" on the internet. One | | | | business solutions because they areaffordable as |
| can advertise on the blogs at reduced rates | | | | well as useful. |
| orstart a blog of one's own pertaining to business. | | | | |