| Online advertising is using modes of Internet to | | | | more than their net worth value in the market |
| promote your product or service in the Internet | | | | which makes them succumb to pressure. So be |
| but we see that the web space in Indian market | | | | careful when you hear statements like "Rs 350 |
| is too fragmented and people are not aware of it | | | | crore market" next time. It also means that the |
| much. They draw their own perceptions or | | | | market has full untapped potential of Rs 350 |
| presumptions about it. This is causing the Internet | | | | crore. The way you successfully tap is left on |
| Industry and the channel of advertising more | | | | how you strategize and implement it. |
| "Harm than Good". | | | | |
| | | | | Never take a blind risk Of Ignoring players already |
| Even Small Businesses hop into the bandwagon | | | | present in the Industry and try minimizing the |
| and without realizing they create mistakes jarring | | | | "Overlaps" by working on a Unique selling |
| the channel more. The intention behind this | | | | proposition (USP) of yours over your competitor. |
| write-up was to display what are the mistakes | | | | Never bank on "Big money, Big Pitches" all at once |
| we usually do and how we can rectify upon it. | | | | as people in India, Venture capitalists involved like |
| | | | | to play safe with their money. We cannot blame |
| People who jump into Online industry think a lot | | | | them as Indian Internet advertising market is still |
| can be "Earned through Nothing" as they have | | | | in its nascent phases. |
| heard either through Word of Mouth or in print | | | | |
| about ad-words, ad-sense and affiliates etc and | | | | Entry level barriers are very low and IP |
| get more people/businesses involved. This not | | | | (intellectual property) laws in the Internet space |
| only spoils the Functioning of the channel but also | | | | are not strong which makes similar service |
| the people/businesses involved. It needs | | | | copycats pop up in matter of weeks. The |
| strategizing, implementation and re-working | | | | payment getaways have a lot of reinforcement |
| consistently. Hence please tread at your risk or | | | | to be done as they are charging too much for |
| even simple hire a "Professional." | | | | online transactions. I definitely feel a goal, SWOT |
| | | | | plan has to be worked for both companies and |
| The Indian Internet space is scattered a lot. This | | | | businesses to succeed and position themselves in |
| needs more free force from ISP providers. This | | | | the Indian online space market. |
| causes players/service providers to push extra | | | | |
| hard to find, convince, acquire and retain a | | | | If we start working on each of these processes |
| customer even though they just happen to | | | | with a vision, then definitely we can assure that |
| break-even from it. | | | | this mode of advertising will have a lot of traction |
| | | | | as the next big advertising channel in India!! |
| They overestimate the market heavily and bank | | | | |