| JV With an Agent to Bring in "Found" Business - If | | | | weight-loss clinics, exercise products, the list goes |
| you want to focus on your core business, like the | | | | on. |
| dentist example I mentioned about (i.e. let's say | | | | Instead of an office, you could tie up the rights to |
| that you're the dentist), and you're not sure how | | | | a display space or an impulse buy counter near |
| to go about bringing in this "found" business, there | | | | the register. How about a segment of the store, |
| are experienced marketers out there who could | | | | the rear section of a store, or the front corner |
| handle the nuts and bolts of the campaign. In | | | | where merchandise or services can be placed? |
| other words, this would be the reverse of the | | | | Banks now put branches in grocery stores. So do |
| previous two examples, where you are the | | | | flower shops. Sears put Allstate Insurance in their |
| professional, and a deal with a marketer would | | | | stores and created a billion dollar business. |
| yield you additional business, but without the | | | | Designer shampoos have space in salons. |
| marketing headaches. At the very least you could | | | | If you tie up the space first, then you can go out |
| pay someone to teach you how its done, or learn | | | | and find inventory that you will in essence consign |
| by example in observing their methods and asking | | | | to the space. Anywhere there is foot traffic is |
| questions. | | | | really fair game. Just be sure to find a product or |
| JV a Consulting Back-End With a Static Product | | | | service that is a match to the foot traffic's |
| Seller - Let's say that you are a consultant | | | | preferences (i.e. the target market). |
| specializing in doing creative real estate deals. You | | | | There are lots of one or two-person companies |
| could find someone who sells a static book or | | | | who manufacture their own jewelry, or candy, or |
| course on the subject, then partner with them to | | | | cookies, or toys, or crafts. Maybe a local hotdog |
| offer your coaching or consulting services on the | | | | joint doesn't have cookies on their menu. Put |
| back-end for those that want to go beyond the | | | | them together and take a cut. How about craft |
| book or course. You could offer your own course, | | | | supplies and raw materials at a craft show? A |
| seminars, coaching programs, whatever. | | | | service in a hotel that perhaps that hotel doesn't |
| JV a Static Product With a Consulting Back-End - | | | | offer? Maybe free wireless Internet access in |
| And the opposite is also true. If you sell a static | | | | exchange for their contact info. The nice thing is |
| information product, why not seek out an expert | | | | you don't have to put up any inventory. |
| on the subject that you can partner with and | | | | Vacant lots are great to put in cars for sale. Or |
| endorse for additional training for your customers. | | | | organize your own flea market or craft show. A |
| Everybody wins! | | | | haunted house around Halloween, sponsored by |
| Tie Up the Rights to Real Estate - I don't mean | | | | the local costume shop. A golfing goods tent that |
| real estate in the traditional sense. I mean space. | | | | coincides with the timing of the US Open. |
| Using the chiropractor example, what if you | | | | I've mentioned some of these ideas already, but |
| opened a satellite office that's manned once or | | | | this example is about tying up the rights to space. |
| twice a week in a health club or health food | | | | Get the rights first, then looks for ways to fill it.to |
| store? You could put lots of things in those places. | | | | be continued... |
| Acupuncture, Shiatsu, massage therapy, | | | | |