Internet Marketing Phenomenon – The Rise of the Five-Nine Entrepreneurs

Internet Marketing Phenomenon – The Rise ofprofitable enough to enable them to move to
the Five-Nine Entrepreneursrunning them full time within one year. This is a
In a recent article in the highly respected Sundayhugely exciting statistic for budding internet
Times, the Business Section featured an insightmarketers.
story into the significant growth of enterprisingIt is clear that the continuing emergence of
individuals starting businesses in their spare timeprogressive technologies which support
while keeping their day jobs. In this review article,outsourcing, home working and remote internet
the author identifies many of the similaraccess are fueling the market for new home
characteristics which are introducing the world ofbased entrepreneurs. A number of the people
internet marketing to progressive entrepreneurs.interviewed for The Times article confirmed that
As individuals seek to provide second incomethey have outsourced many processes as well as
streams and more security around their careermade use of hand held computing devices and
prospects, a whole new breed of businessservices like Skype to provide effective online
start-ups are being launches. Fueled by fearsaccess and low cost communication.
about the economy, the difficulty of raising bankAccording to Enterprise Nation, a home business
finance, and the potential offered by latestwebsite, people are building businesses along side
technologies, a new wave of entrepreneurs aretheir full time role to ease themselves out of
running their own companies while holding onto fullemployment and into self employment. This is
time jobs.generally regarded as the best way to launch a
This new category of business innovator-business because it keeps cost and risk low and
referred to as the ‘5-9ers’ because theyallows the entrepreneur to build confidence whilst
run their businesses from 5pm to 9pm – cangenerating cash flow.
maintain a regular income until their new businessIndeed, such as the growth of the five to nine
ventures reach a point where they can give upphenomenon that from September 2009 Staples,
the full time job and enjoy the security andthe office supplies group will start testing a
reward of being their own bosses.business club aimed at people who are running
For this group, the ability to launch a new businesstheir own ventures in the evenings and at
without having to take major financial risk outweekends. This club will offer discounts on
weighs some of the disadvantages like lack ofproducts and there are plans to hold special
personal leisure and social time and the inability toevents for 5-9ers in Staples stores, such as
devote one hundred percent of their time to theirquestion-and- answer sessions with business
company.experts and technology trainers
In the UK alone it is estimated that five millionAs retailers, commentators, journalists and other
people are building up their own businesses atbusiness groups continue to appreciate the
night and at weekends while maintaining a full timesignificant growth in the home based industry, so
job. Of these, two/thirds plan that the businessesthe opportunities for internet marketing
they are starting will become big enough andprofessionals will only magnify.