| A 2009 study has estimated that actual worth of | | | | six times since 2001. In 2008, about 66.6 million |
| benefits brought about by broadband Internet | | | | households were having regular broadband |
| access to Americans reached more than $32 | | | | Internet connection, from just about 10.4 million |
| billion in 2008. The research, conducted by | | | | households in 2001. The drastic rise is very |
| industry experts Robert Willig, Mark Dutz, and | | | | obvious. No other emerging technology has been |
| Jonathan Orszag, was aimed at quantifying and | | | | warmly accepted in American households like |
| scaling the actual usefulness and advantages of | | | | broadband Internet access. Dial-up and other |
| fast online connectivity to most regular Internet | | | | inferior Internet access connections were even |
| users. It was based on the observation that | | | | excluded in the figure. |
| almost all important transactions could now be | | | | In line with this, the American Recovery and |
| facilitated online. | | | | Reinvestment Plan has allotted $7.2 billion for |
| The $32 billion figure was derived through | | | | further development and improvement of the |
| considering several important factors. It was | | | | current broadband Internet infrastructure in the |
| found that actual valuation imposed by consumers | | | | country. The body has entrusted the amount to |
| to their broadband services totaled $60 billion. | | | | the US Federal Communications Commission, |
| From the figure, actual amount of access costs | | | | which is currently developing its massive national |
| for the year was deducted, which was $28 billion. | | | | broadband strategy. The project is aimed at |
| The $32 billion figure is obviously significant and | | | | furthering empowering the government to |
| enormous. | | | | establish a partnership with private sector in |
| Findings of the study and the estimate reveals | | | | helping deliver better, faster, and more reliable |
| that broadband Internet access is currently | | | | Internet access to more household across the US. |
| considered a basic necessity among US citizens. | | | | The proponents of the study asserted that the |
| Many households now consider Internet | | | | research was able to meet its goals, which was |
| connection as among the necessary utilities. This is | | | | to quantify recent growth in value of broadband |
| not surprising because as mentioned, almost all | | | | Internet access, as seen and perceived by |
| important transactions could be facilitated through | | | | American consumers and users. The study was |
| the Internet. People could now shop, reserve | | | | the first one that dealt with this quantification. The |
| tickets, do research, get entertainment, and do | | | | $32 billion estimate for annual Internet access |
| almost anything imaginable online. | | | | benefits to consumers is expected to further rise |
| What are the basic benefits from Internet access | | | | in the coming years. |
| aside from those mentioned? Consumers find the | | | | Many analysts and observers note that Internet |
| online media beneficial especially when they are | | | | access and infrastructure in the US is not as |
| transacting for education, work, health care, | | | | developed and as strong as its counterparts in |
| communication, news, civic affairs, and | | | | certain countries in Europe. However, because of |
| entertainment. In fact, many companies are now | | | | the fact that Americans are heavy Internet |
| heavily investing to further strengthen their online | | | | users, market observers believe the US |
| market foothold. This is because almost all | | | | government would not let local Internet |
| significant businesses are now online, as many | | | | infrastructure lag behind. This of course is good |
| consumers now prefer to transact businesses | | | | news to most American consumers who are into |
| online as well. | | | | using broadband Internet access for basic |
| The same research has found that adoption of | | | | transactions. |
| home broadband services has increased to about | | | | |