How Hard Is It to Switch Your Broadband Provider?

Ofcom have announced they will carry outThe process will need to simplified so that
investigations that will make it easier for you toconsumers can take advantage of the
switch your broadband provider but how hard is itcompetition, which would include better services
now?and cheaper prices.
By the middle of next year they will publishAnother cause for concern is that Broadband
proposals that will look at different ways topackages are sold as bundles which include mobile
switch to another broadband provider.phone, landline, broadband and television packages,
The current way to do this involves waiting forthis adds to the confusion.
the customer to change, and then the broadbandConsumers may also be manipulated by greedy
provider switches the migration code, but with thesalespeople looking for a quick result into poor
new way, the customer will be able to take theswitching but, in general, movers are just looking
lead when choosing new broadband deals.for the cheapest broadband available to them.
It has become increasingly difficult to switchAdmittedly though, the change will be a welcome
broadband providers which is causing muchone, which will give the consumers greater choice
confusion. Providers are still not using the MACwhen it comes to switching.
code system and further complications occurIt has been suggested that broadband providers
when you talk about moving line rental too. Thereadopt a service similar to the one people currently
just has not been the interest from broadbandget when dealing with their bank, such as direct
providers to change the system.debits and standing orders.
Once the new proposals are published any ISP'sWhich magazine highlighted the problem recently in
willing to assist in making the change quicker, willa report which included a rise from 8% to 13 %
be dealt with first. At the moment there is tooof people dissatisfied with their broadband
much confusion in the market place over theprovider's switching process.
switching processes which further confusesBut the survey also mentioned that 78 % of
consumer questions such as is sky HD worth it.people admitted that they found switching quite
Some of this has been created by the originaleasy which would contradict recent reports. But
regulators, and some by the current industry.the change is an important one as the broadband
There is still cause for concern when it comes toworld becomes even more complicated and
consumer informed consent, once Ofcom hasproviders bundle more packages together with
made switching easier, and there will need to beother services.
some kind of consumer protection.