Household appliances industry, the EU should "green barrier" Where is the way out

 decomposition of an ordinary TV, recycling, re-use
The EU issued "Waste Electrical and Electroniccosts may be as high as 20 euros.
Equipment Directive" (the WEEE) and "electricalComparison, the domestic manufacturers to meet
and electronic equipment on the Restriction of thethe standards set ROHS more difficult. Shanghai
Use of Certain Hazardous Substances Directive"Securities researcher Deng
(referred to as ROHS) will be held in August thisYongkang
year and implemented next year in July. AccordingThat meet the standards of environmental
to estimates of China Electrical and Exporters, theprotection to find material may not be difficult,
European Union after the implementation of twobut the key is whether to find relevant
directives, the Chinese electrical appliances directlyParts
affected exports will reach 31.7 billion U.S. dollars,Suppliers as an alternative to the original supplier,
accounting for China's exports to the EU 71% ofin addition, the adjustment of the production line
the total value of machinery and electronicare necessary. It is a home appliance listed
products.company executives told journalists in order to
In Shanghai and Shenzhen listed companies, thereachieve the requirements of ROHS, the company
are many similar enterprises exports to EUinvested a lot of money for research and
markets, such as typical Midea, Qingdaodevelopment, thus the product of more than
Haier30% of the parts have been replaced. Obviously,
So, the directive enters into force, its futurefor the production of smaller businesses simply
export prospects for the European market, thesecan not do.
enterprises will be what kind of responseWhat way
measures become the focus of the parties.With two directives implementation date draws
EU set "green barriers"near, some domestic electrical appliance
It is understood that the requirements under themanufacturers, especially manufacturers have
WEEE directive since 13 August, 2005, thetaken the appropriate measures. Midea secretaries
electrical and electronics manufacturers (includingto directorate told reporters that the company
importers andhas always been the implementation of higher
Dealersenvironmental standards, the EU directive is
) Must be responsible for collection, processing theincreased after the announcement of this
waste into the EU market of electrical andinvestment, now the company's products comply
electronic products; on August 13, 2005 towith EU standards has been the cost of the
market electrical and electronic waste generatedupgrade is not much Therefore, the entry into
by management fees, will be the producerforce of these two directives will not have much
according to the proportion of products takeimpact on the company.
market share.Kelon Electric, said a staff member, currently
While the latter provides, July 1, 2006 after theexports to the EU the company's refrigerators,
launch of the EU market of electrical andair-conditioning products are generally limited in the
electronic products shall not contain lead, mercury,scope of instruction, the standard does not affect
cadmium and other hazardous substances six.the company. The Qingdao Haier's secretaries to
It is reported that the two directives related todirectorate also said that they have under the EU
the product categories, including large and smallstandard product line has been adjusted, and thus
household appliances, IT and communicationsenter the European market will not be affected.
equipment,Gu Qing is also recognized that some domestic
Illuminationmanufacturers to launch plasma TV,
Equipment, Electrical and Electronic Tools, MedicalLCD TV
Equipment in 10 categories, nearly 200 thousandUpgrade products such as the way to bypass the
kinds of products.European Union's ban, but the situation for those
Influenced Chinese enterprisesupstream companies may be more severe.
It is reported that the EU directive covering bothLast year, the Ministry of Commerce to consult
the Chinese more than 200 products underactively with the European Union, as much as
Haiguanshuihao, many of which are China's strongpossible for Chinese enterprises to seek
exports of electrical products, such asexemption from the list of products. Ministry of
TVInformation Industry is also actively organize
,relevant enterprises of hazardous substances in
DVDelectronic information products, alternative, and
And so on. China Consumer Electronicsimplementation of newly enacted earlier this year,
Association said in public that the EU accounts for"Electronic Information Products Pollution Control
about one quarter of China's home applianceRegulations" to the EU standards of domestic
export market. There is no doubt that theenterprises. China Machinery and Electronic
provisions will have a significant impact on exportsProducts Import and Export Chamber of
of the electronics industry.Commerce, said the Organization of Chinese color
Even meet the standards required by bothTV, DVD and other consumer electronics
directives, the cost of Chinese enterprisesmanufacturer, this year April 17 to 19 in Kunming,
exporting products is bound to raise many, theYunnan Province of response.
original price advantage will disappear. Hai TongElectrical secretaries to directorate, said the United
Securities analyst Gu Qing said that as theStates, both the EU Directive, or the Ministry of
competitiveness of China's electrical appliancesInformation Industry of the management
more than reflected in the low price, if inapproach, an objective is to improve the access
accordance with the instruction execution, thethreshold for the industry, so in the long run is a
cost of raising will be inevitable.good thing for large companies; Division Long staff
The State Council Development Research Centeralso believes that the new EU environmental
of Market Economy Institute deputy director Lustandards may increase the production costs of
Renbo said in an interview, WEEE implementation,Chinese enterprises, but industry leaders such as
due to the projected costs in accordance withKelon Electrical businesses, not necessarily a
European human cost, so e-waste recycling costsnegative impact, because it is more beneficial to
may be close to or higher than the China'shighlight the technical advantages Kelon .
manufacturing costs. It is understood that the