| The idea of web video production is one that now | | | | money - and indeed effort. |
| stimulates a lot of excitement in the minds of | | | | It is likely that coming up with an idea will involve |
| business owners up and down the country. With | | | | your whole team, with special input from the |
| high speed internet connections, video has fast | | | | marketing department. It can sometimes cause |
| become a very important way to communicate | | | | some conflict, and you need to ensure that there |
| with prospective and existing customers. People | | | | is one person with whom the bucks stops and |
| have always loved film, and are increasingly | | | | who makes the big decisions. It is very hard to |
| expecting to be informed by the moving image | | | | make a good web video production if you have |
| whilst visiting websites offering goods or services | | | | too many people adding their input. You need to |
| that they are considering buying. | | | | stay focused on your message. |
| In this article we'll look at how web video | | | | There is a famous acronym - KISS - which |
| production comes about. While many videos online | | | | stands for Keep It Simple Stupid. This, as you |
| look quite economical to produce, it is often the | | | | may have guessed, means that if you try and |
| case that they take a lot longer than one might | | | | make the message too complex or bring too |
| imagine. Firstly, it important to align your message | | | | many themes to it, is confuses or bores the |
| as a team in terms of what you and your firm | | | | audience. |
| wishes to express or achieve by entering into | | | | Another mistake people make when coming up |
| web video production. It can be a costly process, | | | | with ideas for web video production is making |
| so it is important to prepare fully for it before | | | | their videos too long. A good video doesn't need |
| you start the cameras rolling (even though | | | | to be long. If it is too long, people may not even |
| modern cameras do not roll, as they store video | | | | begin to watch it. There is some evidence that |
| data on a hard disk). | | | | the time of a video (if visible) affects how long a |
| The idea then, is the key. Without a good, | | | | person will watch it - if at all. |
| workable idea, you cannot begin. The film, in a | | | | These are just some of the things you should |
| sense, is created virtually before anyone commits | | | | consider before beginning web video production. |
| anything to film or video. This saves time and | | | | |