| Generation Y, the youth of the nation, have | | | | understand the value of life, not the substitute |
| always been targeted as main consumers and for | | | | used these days in terms of social connections |
| good reason. We are young, ignorant, and don't | | | | found online. |
| keep our wallets pinched shut. We are more likely | | | | The current generation, however, is much |
| than our parents to spend money on the latest | | | | different. We find friends in other countries with |
| technological fads, even with arbitrary phone | | | | just a few clicks. We need to watch that video |
| companies creating TV commercials for the | | | | NOW. G-d forbid we don't see overnight Internet |
| benefit of those under the ancient age of | | | | celebrity Antoine Dodson's infamous rant within |
| "parenting." Like, seriously, who uses Cingular | | | | the next minute. We live in the 21stcentury and |
| anymore? Idk, not my BFF Jill. LOL. | | | | we are entitled, aren't we? The word buffering will |
| All kidding aside, there is a method to the | | | | soon be just as foreign as music sharing program |
| madness of quirky marketing executives. There is | | | | Napster. |
| significant money to be made from those that fall | | | | Clearwire has found a way to put money into this |
| within the criteria for Generation Y- born between | | | | sorry phenomenon. They have done research and |
| the mid-1970s to early 2000s. A recent report | | | | marketed this group of obnoxious young adults. |
| from the Financial Brand came out discussing the | | | | Clear understands how this newer generation, like |
| market research statistics of Generation Y, and it | | | | most immature individuals, is scared of the word |
| paints an entirely different picture than the one | | | | commitment. They get married later, and Clear is |
| the media depicts of our recession. A majority of | | | | sensitive to their lack of responsibility. That's why, |
| Generation Yers wouldn't consider their situation | | | | in a press release issued yesterday, they came |
| to be "bad", more than 60% of them don't think | | | | out with a new product that is "pay-as-you-go 4G |
| that their financial situation has worsened and | | | | mobile broadband service for tech-savvy Gen Y |
| 89% of them don't think that they will be worse | | | | customers." Yes, this new Rover is "designed |
| off than their parents. That makes them the ideal | | | | for digitally addicted youth who refuse to settle |
| customer in this unsteady economy. | | | | for long-term contracts, overpriced Internet |
| Clearwire, a WiMAX company, has finally come to | | | | service, or speeds slower than what they've |
| terms with their customer base. Most middle-aged | | | | become accustomed to at home." |
| people wouldn't know the first thing about 4G, not | | | | It may turn out to be a great product; but please, |
| that there is anything wrong with that, of course. | | | | stop talking down to us. This is slightly |
| They are content with the Internet connection | | | | embarrassing; especially when Clear mentions that |
| that they pay a little bit extra for with their cable | | | | "devices signify status." Vanity isn't a trait |
| service. And it works quite well for most | | | | especially designated to any age group; that |
| purposes, believe it or not. So, why should they | | | | affects individuals on all ends of the age spectrum. |
| switch now and disturb the relationship they have | | | | If you're going to target us as your typical |
| with their current provider? A few seconds extra | | | | customer, a little respect would be nice. K? |
| spent surfing the web isn't worth it. These people | | | | |