| It's obvious that you've been living under a rock if | | | | at home, with a quarter watching on a weekly |
| you've not noticed the massive increase of | | | | basis. |
| broadband users of late. Now Ofcom has released | | | | Back in the day, users would never have dreamt |
| information showing us the true extent of the | | | | about watching videos online as their 56kbps |
| increase, with over half of the UK Adult population | | | | modems would struggle at the best of times, |
| using their home connection on a daily basis. | | | | therefore reducing the amount of interest and |
| Whether it's logging online to watch 'alternative | | | | need for these types of sites. Now people are |
| endings' to that film you watched last night or to | | | | beginning to see a turn-around, with an increased |
| download last weeks episode of this years hit | | | | demand and purchase of sites such as by search |
| drama; broadband internet is starting to become | | | | engine giant Google. |
| part of our daily routines. | | | | A year ago we were seeing companies offer |
| Once online it's hard to drag yourself away from | | | | 'free broadband' but the news was soon followed |
| all the exciting offers and interesting content | | | | by an influx of bad press. On the plus side, end |
| available. | | | | users are now seeing a greater reduction in costs |
| A growing trend has been reported in online | | | | as more and more broadband internet providers |
| videos, again attracting just over half of adults | | | | are entering the market place offering various |
| connecting via their broadband internet connection | | | | new types of deals. |