| If a customer is not satisfied with their current | | | | different package or to another brand that is |
| brand of the product they use, it leads them to a | | | | better than your current brand. If you have time |
| complete or partial shift to another brand. But | | | | to compare these two brands about the speed, |
| why would they need to shift from their current | | | | quality and price, you may expect that the |
| brand to another brand. There are several | | | | customer relies on high speed and quality, and |
| reasons why they do that, but there are some of | | | | cheap price as well. But some of them don't care |
| them that are very common to them. For | | | | about the price whether it is cheap or expensive |
| example, if you use one brand of watch and you | | | | because what they are after is the high speed |
| are not satisfied due to its poor quality, you have | | | | and quality of the internet. |
| no other choice but to shift with another brand of | | | | The internet users love to download music, |
| wrist watch. The same thing goes to broadband | | | | movies, games and other things they want in a |
| internet, which their quality depends on how their | | | | faster speed. It may save their time to do other |
| customers react when they like it or not. There | | | | things in the internet. If the broadband internet |
| are lots of competitors in your area that are on | | | | company cannot provide or meet their |
| the race on getting into the top of the mountain. | | | | customers' needs and expectations, there is a |
| When we talk about the customer's expectations | | | | possibility that their gross sales and revenue may |
| of the product, it is truly more on quality and | | | | go down. Because of low quality speed, the |
| price that may catch their attention. But there are | | | | customers will be frustrated and forced |
| things that we need to consider if the customer | | | | themselves to shift with another broadband |
| may be concerned only for the price. If the price | | | | internet company. It is important for us to be |
| of the product is cheap but in good quality, there's | | | | concern about their needs and wants to keep |
| a big chance that a customer might be interested | | | | them using our company's brand. If we don't |
| to purchase your product. | | | | want them to shift with other brands, then we |
| On the other hand, if the price of the product is | | | | need to take serious action to get what they |
| expensive but in good quality, there's only a slight | | | | want in terms of speed, quality and price. All we |
| chance that a customer may purchase the | | | | need to do is to formulate a plan of action in |
| product because of the high price. When we | | | | order to keep their customers alive and to |
| relate this to a broadband internet provider, the | | | | encourage not shifting with other providers. It is |
| customers may expect that speed, quality and | | | | never too late for other companies that are |
| price should meet their budget and likeness. For | | | | having the same issue of losing their customers. |
| example, if the price of the broadband internet is | | | | All we need to do is to formulate a plan of action |
| cheap but slow in speed and quality, it is a good | | | | in order to keep their customers alive and to |
| chance that the product may be salable. | | | | encourage not shifting with other providers. |
| However, it won't last long until they will go to a | | | | |